Stacks Image 1854
Stacks Image 1857
Stacks Image 1862

GI JOE: THE COMPLETE STORY OF AMERICA'S FAVORITE MAN OF ACTION

(Chronicle Books)
While the small book included with the GI Joe Masterpiece Edition is an oral history, this coffee-table format volume is a traditional third-person narrative that tracks the history of Hasbro, Inc. and the Hassenfeld family as much as it does that of the GI Joe product.

Something I learned about the book-selling business: The large chain stores like Barnes and Noble tend to shelve your book based on a superficial assessment of its subject matter. So, unfortunately, my book often languished in "Hobby and Collectibles" rather than the more appropriate "Business History" or "Marketing" sections.

Click here for more articles about GI Joe.